Give Your Website a Face
One Avatar. Everywhere. Your Brand.
Give your website one recognizable character people can remember — then use that same face wherever your brand goes. In marketing terms, that recurring character is a brand avatar or website avatar.
Brand Avatar Marketing: One Face. Hundreds of Possibilities.
The situation can change without losing the identity. Put the character on your homepage, in a meme, on merchandise or into a fifteen-second video. The face stays recognizable while the character marketing keeps producing new situations.
The content changes. The face stays recognizable.